Stop Hoping It Becomes a Business.

Start Building One.

 

The Photography Business Accelerator


A 6-month coaching programme for food and hospitality photographers ready to price and communicate from value, and build a business that runs on solid ground, not hope.


You know your work is good. So why does it still feel this hard?


Maybe you're undercharging just to win the job.

Maybe your leads are inconsistent, or non-existent.

Maybe you're not even sure how to find the right clients in the first place.


Here's what I want you to know: this isn't a confidence problem. It's a positioning problem. And positioning problems have solutions 🙌


You hold back from pitching because it feels "too salesy".

You're scared to charge what you're worth in case you lose the opportunity.

You've landed projects you're proud of, but have no idea where the next one is coming from.


Deep down, you know you're capable of more. You're just missing the strategy, structure, and support to get there.


If this feels like you, you're exactly where you need to be. 🌟

Here's why I teach this

Providing the support to other creatives that I wish I had when I first started.

I didn't start out as a photographer. I studied neuroscience, spent five years in a corporate career, and only picked up a camera seriously after I quit my 9-5 in 2016, teaching myself to shoot food and travel whilst backpacking from South East Asia, across Europe to South America. When I came home, I built my creative business from scratch, and I've since worked with food and drink brands, restaurants and luxury hotels around the world.


I know what it's like to have no roadmap for turning a creative skill into an actual business. That's exactly why I built this programme the way I have, around real frameworks, real numbers and real positioning - not vague encouragement to “believe in yourself.”


Building a sustainable business doesn't happen overnight. That's why my approaches are focused on long-term positioning over short-term scrambling, value-based pricing over charging for your time and strategic action over reacting to whatever comes in.

This 6-month program is for you if you’re ready to…

  • Charge premium rates and feel confident doing it
  • Attract high-quality, aligned clients who see your value - and pay for it
  • Consistently market yourself without burning out
  • Turn one-off projects into long-term partnerships
  • Simplify your business systems so you spend less time stuck in admin and more time creating
  • Build a photography business that’s both creatively fulfilling and financially sustainable

What's inside the programme


I've created a clear, structured path for you - not just advice. The Photography Business Accelerator is built around four stages. Each one builds on the last, so by month six you're not just thinking differently, you have a business that runs differently too.


Stage 1: Foundations & Clarity

We strip everything back to the core of your business. You'll get clarity on your dream clients, your niche and what makes your offer impossible to ignore.


Stage 2: Professional Systems & Workflow

We build the infrastructure behind the confidence. Things like pricing, packaging, proposals, contracts and a client workflow that makes you feel like the professional you already are.


Stage 3: Marketing & Visibility

We create a content strategy built around your dream clients, so you can show up consistently online without burnout or second-guessing every post.


Stage 4: Growth & Long-Term Strategy

With the foundations in place, we look at sustainable growth, like turning clients into retainers, diversifying income, and building a business that grows without you overworking to keep up with it.

 

This isn't a self-paced course you'll abandon by week three.


Over six months, you get:

  • 6 x 60-minute 1:1 calls, tailored to exactly where you are in your business
  • Bi-weekly group calls with live coaching, workshops and Q&A
  • Direct access to me on Slack for the full duration of the program
  • Full access to all course content, tools and resources


You're never figuring it out alone and you're never just consuming content with no one to apply it with.

 

1 / 5

Food product photography, chilli flakes
Results My Clients See Inside the Programme

Darmesh

"Before working with Linda, I was undercharging, doubting myself, and afraid to pitch. This program helped me step into my value as both a creative and a business owner. I raised my rates, booked better clients, and even had my work published in a national magazine. I made back my investment — and gained the confidence I didn’t know I was missing."

1 / 5

Food photography al fresco fine dining with pasta
Results My Clients See Inside the Programme

Robin

"Since working with Linda, I’ve been fully booked, raised my rates, and signed two long-term clients, giving me real financial stability for the first time. The biggest shift? Confidence. I now know my worth, how to communicate it, and finally feel in control of my business. It’s no longer just a creative passion — it’s a profitable, sustainable career I’m proud of."

1 / 5

Food photography macro of cucumber and lambs lettuce salad
Results My Clients See Inside the Programme

Laris

"This program completely changed how I see myself as a photographer and a business owner. I now feel confident presenting my value to clients, quoting higher rates, and running my business with clarity and purpose. I even doubled my pricing on a returning client and delivered better work with less stress. It’s the first time I’ve felt truly in control of my career!"

1 / 5

Restaurant photography, vegetarian halloumi salad
Results My Clients See Inside the Programme

Jessica

"I signed two retainer clients during the program and just signed another! The resources and advice were so tailored, I was able to apply them right away. Pitching used to feel awkward and pointless, but now I approach it with strategy and confidence. One of my personal project pitches even led to three client jobs — including one that’s being published in a magazine, which was a secret dream of mine. This program exceeded my expectations in every way."

1 / 5

Chocolate photography homemade artisan chocolate selection
Results My Clients See Inside the Programme

Sofija

"I got a response from my client about the proposal I sent... besides the monthly recipes, they want around half the recipe videos to be edited both vertically and horizontally. That monthly deal with both of their brands is worth more than twice the investment of your program, so it's already worth it! And this was a suggestion you made in our discovery call!"

1 / 5

What happens on your discovery call...

No pressure or obligations. Just a real conversation.


On our call, we'll talk through where your business is right now, what's getting in the way, and what your goals actually look like over the next six months. I'll be honest with you about whether I think this programme is the right fit, and if it's not, I'll tell you that too.


If it feels right for both of us, I'll walk you through exactly what working together would look like and you can get started right away.

Ready to stop guessing and start growing?


This programme isn’t just about making more money (though you will).


It’s about building a business that reflects your vision, values, and worth and gives you the freedom to live life on your terms.


Book your free discovery call with me below, so we can see if the program is the perfect fit for you and your business goals!


🎯 Limited spots available – I only take 10 clients at one time.

Linda Hermans in Sardinia

Book your free discovery call today.

Let's see if the programme is a good fit for you! If so, we can get started right away!

 

FAQ

 

How much time does this actually take each week?

It flexes around your life and your schedule. Most weeks it's a few focused hours, applying what we've covered rather than sitting through more content. Some weeks, especially around a big shoot or launch, you'll do less, and that's fine, this is built to fit around a working photography business, not compete with it.

I'm just starting out. Is this too advanced for me?

Not at all! Stage 1 exists for exactly this reason - to get you clear on your niche, your dream clients and your offer before we touch pricing or systems. If you're 0 to 5 years in and know you're capable of more than you're currently earning, you're the person this was built for.

What if I'm not making consistent money from photography yet?

That's the starting point for most people who join, not a barrier to joining. The programme is built to take you from inconsistent or non-existent income to a structured, paying business, not to polish something that's already working.

What if it doesn't work for me?

I can't guarantee outcomes, that depends on the work you put in too! Everything inside this programme is built from what's actually worked for me and real clients before you, and you'll have direct support from me the entire way through, not a course you're left to finish alone.